MTGA Cross State Trail Marketing and Branding Strategies

The overall purpose of this project was to develop recommendations for the branding and marketing of a cross-state trail or state trail system focusing on what has been called the Michigan Airline Trail from South Haven to Port Huron.

Client

Michigan Trails and Greenways Alliance
1213 Center St
Lansing, MI 48906

Nancy Krupiarz, Executive Director
517-485-6022

Date: 2010-2011

Project Team

Prime: Greenway Collaborative, Inc

Sub-contract: Savitski Design

Our Task

For this project the marketing and branding strategies included the development of a trail name, logo, wayfinding signage, brochure and website.

The challenge was providing a brand for a trail that was made up of 15 different segments, each separately owned and operated by different state and local agencies.

Downloads

Web Surveys
May 2010 Results
September 2010 Results

Stakeholder Workshop
Presentation
Results

Stakeholder Webinar
Presentation